The Managing Editor Show
Making your words not suck.


If you have ever been accepted or rejected for publication someplace other than your site, or you'd like to give that sort of thing a try, this irreverent but essential podcast is for you.


Welcome to the Managing Editor Show. Every Tuesday morning we jump into your earbuds to talk the down and dirty on all things writing, editing, and content from the perspective of the guardians of the publishing galaxy—the folks who approve your submissions and make your words not suck. Here's your host...



EP029: How the Hell Do I Pick an Editorial Strategy?

Let me stop you right there, fam. You have to stop thinking about your strategy as *your* strategy...(wha?)... because it’s not FOR YOU. It’s for your audience! Don’t write about what you want… write about what THEY want. 

Once you have stepped back and considered that your editorial strategy has very little to do with what you want or need, it sets you on the right path for building an audience that fits. I can tell you right now that it will involve asking questions, reading up, and stalking your competitors so get your Google ready! 



  • Luigi Boccerinni - String Quintet in E major, Op. 11, No. 5 (Minuetto)
  • Pretty Lights - My Other Love
Jess Ostroff